Reebok App Design and Re-Brand
Reebok decided to target a very specific muse - The Gamechanger - a young, creative, trendsetter, active on social media, possibly an influencer. This is not at all the 40-something male Crossfitter that they were accustomed to dealing with. We mapped out a few typical user flows and accompanied wireframes to illustrate optional journeys for the Reebok team. Additional entry points like email and google were also used to demonstrate how users could find the products that they need or desire. The moments of innovation came in the Product Landing Page Experience, where we began to pull in truly educational content and appropriate product descriptions that Sneakerheads and Influencers would be interested in.

‍Brand Design / Motion Design / Mobile Design / Prototyping

New Matter 3D Printer Ecosystem
Partnering with New Matter to co-develop the company's experience strategy and design - from branding and identity system to the design of the printer, marketplace, and application.Designed to be showcased in the home and engineered for simplicity and reliability. The MOD-t is a high-quality, affordable 3D printer just about anyone can use. A seamless, end-to-end 3D printing experience created from the beginning with you in mind. We’ve made it easy for you to make great things.With hardware and software designed for simplicity, reliability, and intuitive operation, the MOD-t brings the creative excitement of 3D printing to everyone. The MOD-t is also Wi-Fi enabled, allowing you to print directly from the New Matter Store using your desktop computer or mobile device.
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Hardware Design / Motion Design / Web Design / Design Systems

Apple Inc.
Developed the campaign design for iPhone 6 & 6 Plus, Apple Watch, and interactive shopping experiences on Apple.com to display product features across responsive web platforms.
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Campaign Design / Editorial Design / Print Design / Web Design

Peloton Mobile App
‍Enhancing the core experience for Peloton's mobile application to allow user's to sign up and view purchase plans that fit their needs, along with designing the interface to display instructor-led workout classes on mobile platforms.
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Native Mobile Design / Interface Design / Interaction Design / Design Systems

Elysium Health
‍Designed the E-Commerce platform for health products purchased directly by customers. Developed the architecture for subscription purchasing, and monitoring health data from the biological age spit tube test kit.
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Branding / Package Design / Motion Design / Web Design / Strategy / Design Systems

Peloton Gaming
Apart of the continuous development of Peloton's gamified experience, Lanebreak, which is designed to combine gaming with cycling on the Peloton, encouraging you to change your resistance and tempo on demand to achieve a high score and required unique UI and motion elements to engage users and keep them focused.
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Game Design / Interface Design / Interaction Design

Pfizer
We had an opportunity to develop a on intrusive physical device that can passively monitor the health of people and track the inconsistencies in their health, and be provided solutions and updates for irregular patterns that were noticed.
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UI Design / User Research / Interaction Design / Strategy

Vacation Connection
Brand development for Vacation Connection, a New York Based clothing and physical wares project forming artistic pieces and clothing around the concept of Travel Agencies and transporting viewers to locations relating to death. Design assets explored include Brand Elements, clothing styles, photography direction, and digital assets for web and printed materials.
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Branding / Clothing Design / Manufacturing / Web Design

UI & Motion Showcase
A collection of digital user interface work streaming across multiple operating systems and devices.
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Branding / Motion Design / Visual Design / Mobile Design

Peloton Rowing Machine
‍Designed the End to End Product Design for the Peloton Rowing Machine, starting with touch interactions and remote controls to allow users to control the digital UI, class details, and workout details on the screen of their Rower. Beginning by site mapping the experience to create understandable patterns to allow users to know how to select modules during a workout and interact with them deeper by viewing their stats, improving row form, and changing in class music. This process also involved product management, engineering, and research to test iterations and align with our goals and product requirements.
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Product Design / Motion Design / Visual Design / Interaction / Hardware